![]() With his new fame and success, West knew he had to come harder the second time around. Shortly after the album, West, founded his own record label, “GOOD Music,” that today has artists such as Big Sean, and, Pusha T. ![]() ![]() Breaking out of the gangster mode, West, was focused on racism, materialistic values, and religion. Selling 2.6 million copies worldwide and winning Best Rap Album at the Grammys, West became an instant star. On February 10th, 2004, The College Dropout, was released. Roc-A-Fella finally approved Kanye to make a full-length album. Still, Jay-Z signed West in 2002 to Roc-A-Fella, primarily just to make sure he didn’t sell his beats somewhere else. “Then there’s Kanye, who to my knowledge has never hustled a day in his life. “We all grew up street guys who had to do whatever we had to do to get by,” Jay-Z said. As Jay-Z explained to Time Magazine, Kanye was different. Hip-Hop in the early 2000s was still in its “gangsta” phase and was full of street hustlers or performers with gangster personas. West didn’t want to be behind the scenes, he wanted to be the headlining artist, but no one could take him seriously as a rapper. Kanye West found local success in Chicago, producing beats with his signature sound, best described as “chipmunk soul” as it featured a lot of sped up and chopped soul samples. So let’s take a moment to look back at Kanye’s golden era. ![]() Meanwhile, his recent music has disappointed long-time Kanye fans. But while he initially gained his fame through his music, lately, he is more likely to be known for his erratic behaviour, his infamous Twitter rants, and his vocal support of Donald Trump.
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